Michael Grabscheid: Bio
Michael Grabscheid has served as a marketing and management executive for numerous organizations large and small. He currently directs marketing for enrollment management at UMass Amherst. Prior positions include Vice President of Product Marketing for McKesson, a Fortune 50 company; founding Vice President, Marketing with Lumigent Technologies, named a Computerworld Top 100 Emerging Company during his tenure; and Executive Director of NESEA (an alternative energy NGO), where Michael produced more than 10 conferences/trade shows for 200-2000 people representing industry, government, and environmental/community organizations; organized 4 U.S. Solar-Electric championship car rallies; and conceived, funded and promoted a sustainable building and park demonstration project.
In 2007 Michael organized “Unbroken Chain: The Grateful Dead in Music, Culture and Memory” at UMass Amherst, the first and only academic symposium and artistic celebration focused on the Grateful Dead to be hosted by a major research university. He has since presented three papers at the Dead Studies Caucus, part of the annual American Popular Culture conference, an academic symposium attended by hundreds of popular culture scholars from around the world.
As a passionate hobby, Michael conceives, designs and builds digital electronic sound and light instruments, combining sensing devices, circuit design, and computer based signal processing. He is currently working on a 64-tile dance floor, which can sense pressure on each tile to trigger audio; this instrument features independently controlled high-power, full color LEDs to light each tile in response to sound and human interaction. Michael also dabbles in digital image design, and has had his art featured at the Hard Rock Cafe and on security laminates for numerous music festivals.
Michael earned an MBA from the Isenberg School of Management at the University of Massachusetts, Amherst, and BS degrees with honors in both Mathematics and Engineering from Trinity College, Hartford, CT.